Reporting to five bus operators and four local authorities, we were tasked with encouraging more people to try their local bus service in South Hampshire.
Our simple yet effective approach of enticing people to visit the URL tryabus.co.uk, did exactly what it said on the tin.
Deliverables included fully functional desktop/mobile/tablet websites, 6 sheet adshels, radio advertising, local press and a targeted direct mail campaign offering incentivised travel.
Shortlist • UK Public Sector Communications Awards 2015 - Social marketing campaign of the year.
