Our blog post about Adidas partnering with Berlin's public transport system to design a new pair of trainers got us thinking.
If it works for them, why can't it work for us? Is a collaboration between a brand such as Paul Smith and Nottingham City Transport a possibility? Both are seriously proud of their heritage and both are forward-thinking brands with great reputations in their respective industries.
So we decided to have a play and see what it might look like...