Kids go FREE by bus

A campaign to communicate a relatively simple offer (under 16s travel free on local buses throughout the summer holidays) - working within the client’s strict brand guidelines to achieve sign-off from the numerous stakeholders. The key to the creative approach was to make it visually engaging through the use of the client’s corporate colours, working alongside a series of portrait images – two targeting parents and two targeting older children. The sunglasses alluded to the time of year and added a subtle touch of humour. The campaign included extensive digital executions (Meta, digital display, 6/48 sheets), posters, and promotional material, alongside working with First Bus on their own deliverables.