Stagecoach West Scotland approached us to help launch a new fleet of vehicles on their popular service 11 route which operates between Ardrossan and Kilmarnock.

The new E400 double-deckers which have comfortable e-leather seats, free WiFi and USB charging points were officially launched at the Scottish Maritime Museum in Irvine by Scottish actress Jane McCarry best known for playing the character Isa in Still Game.

For the launch we developed new route branding and a light-hearted marketing campaign to raise awareness of the new fleet and its benefits, with the aim of increasing patronage.
Service 11 radio advert

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