South Yorkshire People's Network transport livery

Branding, Graphic Design, Visualization

Mayor Oliver Coppard and the South Yorkshire Mayoral Combined Authority (SYMCA) have an ambition to create a fully integrated, publicly controlled transport network across the region. This new network would be called South Yorkshire People's Network (SYPN) or 'The People's Network'. With a refreshed brand identity, a key component of this change, already established (including logo, colour palette, typography and tone of voice), SYMCA asked us to translate these existing brand concepts into comprehensive, high-quality vehicle livery designs for both their bus & tram fleets as well as public hire bicycles, ensuring consistency across all touchpoints. We needed to create designs that would resonate with the public, fostering a sense of pride and ownership in their locality while adhering strictly to the new SYPN brand SYMCA had developed.

The project included creating 3D-rendered images and videos of the exteriors and interiors of buses and trams for a showcase video, along with an actual bus wrapped in a new 'halo' livery and branded hire bikes. All of this was to be showcased at a prestigious network launch event, hosted by the Mayor.

The internal designs needed to demonstrate branding application within passenger areas, including a custom moquette seat design, grab rails, flooring, panels, signage, etc.

bus livery

bus interior

tram livery

tram interior

bicycle hire branding

'halo' bus livery

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