Bus driver recruitment campaign
Graphic Design, Illustration, Print Design
Recruiting bus drivers is hard. So when First came to us to help them quickly find more quality candidates we knew we had to be clever and think differently. Why not target people already working in customer service roles and offer them better pay, more variety and improved hours? So with a distinctive, bright, in-your-face campaign, that's exactly what we did. Early results have shown this approach to be really effective, with applications showing a 51% increase!
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